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On the eve of its 50th year in business, The Freedman Electronics Group, home to pro audio brands
RØDE Microphones, Event Electronics and Aphex, expanded its company portfolio today, purchasing the surround sound recording marque SoundField from TSL Products, the industry leading broadcast equipment manufacturer.
The agreement was officially signed off today, sealing a deal that now sees Freedman Electronics take control over the entire SoundField company, including the current product line as well as all IP associated with the iconic brand. The existing product line will continue, and all support and warranty for SoundField products will now be handled through the new entity. TSL Products will retain the upmix/downmix processing product range, which will be rebranded.
SoundField invented 360-degree surround sound – or ambisonic – audio capture technology in 1978, and remains the premier brand in the world. Today the range includes innovative ambisonic microphones, and systems/apps for broadcast, music and location recording. “The applications for cinema, home theatre, music, gaming and, crucially, the rapidly growing Virtual Reality medium are astounding. SoundField created the technologies that are now benchmark equipment for capturing responsive atmosphere and a stunning sonic world,” says Freedman Electronics' Managing Director. “Oculus Rift, Playstation, Google, Samsung, HTC, even Facebook are all exploring and expanding their immersive VR experiences. But, to quote George Lucas, ‘Sound is 50 per cent of the movie-going experience.’ SoundField and RØDE will lead the way with immersive audio capture.”
Chris Exelby, Managing Director, TSL Products, commented, “We’re proud to have brought the revolutionary SoundField microphone and processor range to its current prominence across many sectors, from live sports and broadcast events to music recording, and now to VR. It is fitting that SoundField has now found a new home with one of the world’s most innovative microphone manufacturers, where it can be developed still further, while we at TSL Products focus on our core broadcast business and invest further in the crucial R&D that will lead to the next generation of broadcast control, monitoring and power management solutions.”
TSL Products’ Product Director Pieter Schillebeeckx will be joining The Freedman Electronics Group as New Product Development (NPD) Director in January 2017. He has been working on the SoundField technologies for 16 years and is unarguably a world leader in pro audio product and R&D workflow.
“I’m looking forward to a terrific new challenge,” Schillebeeckx says. “RØDE is simply the envy of the audio industry and, with their vision on both product innovation and market strategy, this is a great opportunity to develop new technologies and be part of the ongoing audio revolution that RØDE is building. To be able to live and work in such a beautiful country as Australia is really a bonus.”